Sundance Medical
Financing One Week Website Launch
Concept‑to‑live WordPress site with a fully integrated loan‑application workflow delivered in one week.
Executive Summary
Sundance Medical Financing—needed a web presence ready for paid‑media traffic within one month. Contracted as Project Launch Lead, I planned, designed, and deployed a responsive WordPress + Elementor site in just 7 days, complete with an online loan‑application form, on‑brand visual system, and analytics foundation.
Background & Context
Brand‑new company with zero digital footprint.
Target audience: U.S. patients seeking third‑party loans for medical travel.
Launch deadline tied to a paid‑media pilot spend scheduled for week 5.
No in‑house design or development resources—project required end‑to‑end ownership.
Objectives & Success Criteria
- Launch MVP site fast -Go‑live ≤ 7 days from project kick‑off
- Enable online applications - Embed secure loan‑application form (Jotform)
- Establish brand identity - Consistent colour palette, typography, and trust badges
- Data readiness - GA4 + basic SEO in place for campaign tracking
Approach & Key Actions
Discovery
60‑minute stakeholder workshop to define pages and loan‑application workflow.
Created single‑page UX map and wireframes; approved within 48 hours.
Design & Build
WordPress + Elementor install on cloud host; lightweight theme
Developed branded colour palette (deep teal & gold) and typography set.
Built hero section, product‑benefit blocks, FAQs, and trust‑badge strip.
Form Integration & SEO
Embedded Jotform loan application; customised CSS to match site style.
Configured conditional email routing (internal & applicant).
On‑page SEO via Yoast; generated XML sitemap.
Testing & Launch
Cross‑browser & responsive testing (Chrome, Firefox, Safari, Edge, iOS Safari).
GA4, event tracking on “Apply Now” CTA.
15‑minute walkthrough + rollback backup.
Deliverables
- Responsive WordPress website (Home, How It Works, Apply, FAQs, Contact)
- Custom‑styled Jotform loan‑application embed + conditional routing
- Brand mini‑style‑guide (hex colours, typography, button states)
- On‑page SEO setup (Yoast titles, meta descriptions)
- GA4 property + Apply CTA event tracking
- Training walkthrough & rollback backup
Software & Tools Utilized
Key Competencies Demonstrated
Rapid Project Launch
Planned, built, and deployed site in one week.
Full‑Stack Execution
UX mapping, UI design, form integration, SEO, analytics—single point of accountability.
Brand Identity Creation
Developed colour/typography system and mini‑style‑guide.
Workflow Automation
Conditional Jotform routing + GA4 event tagging for lead attribution.
Stakeholder Communication
Check‑ins, tutorials, and rollback documentation ensured alignment and risk mitigation.
Let's Talk
Whether you need a partner to launch your next campaign or you’re looking for a results‑driven hire, let’s start the conversation.