TreVita Medical Tourism Full‑Funnel Marketing
Guiding a three‑person start‑up team through trust‑building content, conversion‑optimised assets, and automated nurture flows that lowered acquisition costs and scaled pipeline.
Executive Summary
TreVita Medical Tourism began as a lean three‑person team—one in Sales, one in Marketing, one in Operations. When the Sales Manager departed, I stepped in as acting Sales Lead and captured firsthand objections from prospects. Those insights drove a full‑funnel marketing overhaul—high‑trust video content, conversion‑optimised landing pages, paid‑media campaigns, and automated nurture flows—that lowered cost‑per‑lead and gave a newly hired sales team a pipeline built on warmer, better‑educated leads.
Background & Context
Trust concerns around overseas bariatric surgery limited conversion rates.
Marketing assets were fragmented: long‑form YouTube videos, scattered testimonials, static landing pages.
With only three employees, Sales and Marketing operated in silos until I bridged the gap.
No consumer personas or segmentation—messaging was one‑size‑fits‑all.
Objectives & Success Criteria
- Establish trust quickly - Professional explainer video + robust testimonial hub online
- Re‑engage dormant leads - 7‑email nurture series + retarget ads aligned to profiles
- Sales‑Marketing unity - Shared scripts, Salesforce task flows, monthly feedback loop
- Lower cost per lead - Improve ad relevance + landing‑page quality, reduce CPL double‑digit %
Approach & Key Actions
Discovery & Profiling
Served as acting Sales Lead for 60 days, logging objections and desired outcomes.
Ran patient survey; compiled 80+ responses.
Synthesised data into three primary consumer profiles: Cost‑Focused, Recovery‑Focused, Concierge‑Focused.
Trust‑Building Content
Managed USD 10 k “Patient Journey” video—concept, script, shoot, edit.
Produced before/after photo sets and 15+ Instagram Reels for engaging content with our target consumer.
Built a filterable, profile‑tagged testimonial hub in WordPress along with additional pages to show the buyer’s journey.
Conversion Assets & SEO
Designed five high‑intent Elementor landing pages (Google & Meta ads).
SEMrush keyword research → ad headlines & meta copy; Yoast score ≥ 90. Utilized AI to help with copywriting and image generation.
GA4 events on CTAs; schema markup added
Automation & Sales Enablement
Pre‑qualification questionnaire routes leads to the correct profile and tags them in Mailchimp and Salesforce.
7‑email drip per profile; dynamic merge fields pull testimonial type and video snippet.
Authored objection‑handling scripts and dashboard guides for incoming sales reps.
Deliverables
- 3‑minute “Patient Journey” explainer video
- Testimonial hub
- Five PPC landing‑page templates
- Consumer‑Profile Framework—Cost‑Focused, Recovery‑Focused, Concierge‑Focused
- Pre‑Qualification Questionnaire → Hubspot tags + Hubspot fields
- 7‑email nurture sequence personalised to each profile
- Instagram Reels toolkit (motion graphics + captions)
- KPI dashboard template (GA4 + ad‑platform blend)
- Sales‑enablement playbook (scripts, objection guide, task workflows)
Software & Tools Utilized
Key Competencies Demonstrated
Data‑Driven Consumer Profiling
Built first TreVita personas from sales calls & survey data; profiles drove content and automation.
Integrated Funnel Design
Mapped donor pathways, introduced story‑first navigation, and implemented responsive components that keep CTAs visible and copy scannable on desktop and mobile screens alike.
Sales‑Marketing Alignment
Acting Sales Lead insights fed directly into copy and automation; shared playbooks standardised outreach.
Performance Copy & SEO
SEMrush‑driven ad copy; Yoast scores ≥ 90 on key pages; schema & GA4 events in place.
Iterative Optimization
Monthly A/B tests iterated creative, reduced CPL, and improved profile‑level engagement.
Let's Talk
Whether you need a partner to launch your next campaign or you’re looking for a results‑driven hire, let’s start the conversation.